'Hum' is the first of two PSAs featuring Elmo that focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health.
Over recent months, S4 Capital has seen several key leaders depart, including Poran Malani, the brand's former head of India. Now, Delhi SVP Rajnandini Ghosh is leaving, and others, including chief operating officer Kiran Ramamurthy and chief content officer Azazul Haque, are rumoured to be on their way out.
MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
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