Top Leader Board Image

Wednesday, 27 March, 2024

Reddit’s first day of IPO ends on a high, but will better monetisation equal tougher moderation?

Reddit’s first day of IPO ends on a high, but will better monetisation equal tougher moderation?

Reem Makari

The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?

Generative AI won’t help LGBTQ+ representation

Generative AI won’t help LGBTQ+ representation

Genevieve Ross

Authentic representation requires a human touch.

Brands can learn a lot from Nike’s reimagined St George’s Cross

Brands can learn a lot from Nike’s reimagined St George’s Cross

Jonny Aldrich

The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.

Google tests offsite retail media capabilities within Search Ads 360

Google tests offsite retail media capabilities within Search Ads 360

Joseph Arthur

Lowe’s became the first brand to sign up to the platform that could shake up the existing retail media network landscape.

MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight

MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight

Jack O'Brien

Located in Midtown Manhattan, MysteryVibe’s ad will be run on a billboard for the next week as part of an effort to destigmatise post-menopausal sexual wellness.

 
First Mpu Image
 

Editor's Picks

Is it time for publishers to reassess their adtech stack?

Is it time for publishers to reassess their adtech stack?

Shawn Lim

Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.

 
Inside Burger King's performance-marketing strategy in Korea

Inside Burger King's performance-marketing strategy in Korea

Shawn Lim

The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.

 
How the 'humancore' trend on TikTok made me reimagine the role of AI

How the 'humancore' trend on TikTok made me reimagine the role of AI

Kyle Duckitt

As the ‘humans being humans’ trend goes viral on TikTok, BBH's Kyle Duckitt explains how marketers can tap into the connection between humancore and AI.

 
 

Events

Image Alt Text

Event Marketing Awards 2024

Apr 11, 2024

Hong Kong

 
Image Alt Text

Campaign Spotlight Hong Kong 2024

Apr 18, 2024

Eaton Club Central

 
Second Mpu Image
Bottom Leader Board Image
 
For information about this email newsletter, please contact:
Robert Sawatzky [email protected]
 
For information about sponsoring this email newsletter, please contact:
Richard Fahy [email protected]
 
 
You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © Haymarket Media Ltd.
 
                                                           
If you wish to unsubscribe to all Haymarket Media Ltd emails, please click here.
Haymarket Media Ltd . 12/F, 1202-05 FWD Financial Centre . 308 Des Voeux Road Central . Sheung Wan . Hong Kong