Thursday, 28 March, 2024

AKQA and Grey merge operations in five markets in efficiency drive

Gideon Spanier

'Strategic realignment' will allow Grey to focus on 'growth markets'.

S4 Capital reports 'difficult year' as net revenue drops 4.5%

Beau Jackson

Sir Martin Sorrell cited 'challenging global macroeconomic conditions', recession fears and high interest rates.

Google says AI has amplified fraud while helping it remove bad ads

Jessica Heygate

Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.

Marketers uncertain about ROI from martech tools: Report

Campaign India Team

The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.

Adobe unveils AI content creator for ad campaigns

Lucy Shelley

Adobe announces partnerships with Microsoft and IBM.