Campaign Asia

Campaign Creative Capsule
Thursday, 28 March, 2024

Welcome to Creative Capsule, your weekly dose of creativity-focused features. This week, in Creative Minds, meet the MullenLowe copywriter behind the fantastic ‘Queens on the Edge’ campaign, who thrives on garden soils, ocean swells, and a surfboard-fueled path to self-discovery. Then, explore the Spikes Asia Creativity Report that provides the official rankings for this year’s top-performing networks, agencies and companies from across the region. And finally, join our pal Ad Nut as it purrfectly pokes fun at dog obsession with ‘The Meowzer’ campaign.

Creative Minds: Zosia Ella Kilpatrick's quest for happiness beneath the turquoise waves

Staff Reporters

An active surfer, a weekend gardener and a wellness enthusiast, the award-winning MullenLowe creative shares secrets to inner peace.

Spikes Asia unveils its 2024 Creativity Report

Spikes Staff

This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.

Meowzer, the perfect pet for dog lovers

Ad Nut

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

Inside Burger King's performance-marketing strategy in Korea

Shawn Lim

The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.

The future is silver: Why it's time we ushered in a post-ageism era in marketing

Ludovica Damonte

From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.

Cadbury's Shah Rukh Khan ad is most-awarded effectiveness campaign in WARC rankings

Staff Reporters

Meanwhile, Samsung takes the top spot for the top 10 advertisers for effectiveness.

Brands capture the vibe and vibrancy of Holi to engage with consumers

Campaign India Team

Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences

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