Monday, 01 April, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Staff Reporters

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Pfizer moves creative from IPG to Publicis after just 10 months

Alison Weissbrot, Jessica Heygate, Bailey Calfee, Gideon Spanier

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.

Publicis stock price hits €100 for first time as valuation soars

Gideon Spanier

Employees who are entitled to shares will benefit from jump in the stock price.

Google redefines ‘top ads’

Joseph Arthur

Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.