Wednesday, 03 April, 2024

Will AI power a reboot of full-service agencies?

Beau Jackson

In a year where major agency groups are ramping up their AI efforts, the convergence of media and creative holds the key to dismantling silos. By bridging these divisions, agencies can unlock technology’s full potential.

Discord rolls out ‘sponsored quests’ on its platform in an effort to increase revenue

Reem Makari

Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.

‘More than just clothes’: Vanish builds on autism awareness work

Imogen Watson

Havas London created the campaign, which coincides with the beginning of World Autism Acceptance Month.

Is KFC set to part with Ogilvy India?

Preeti Hoon

EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.

Asos goes shopping for creative agency

Charlotte Rawlings

AAR is handling the review.

Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands

Staff Reporters

A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.