Opinions
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
How to stand out in an attention economy
Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.
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Journalism is not a crime
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
How to avoid shiny object syndrome
In the constant pursuit of the next newest thing, the industry often overlooks the real benefits of technology.
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Welcome to the year of the 'Prosumer'
As digital literacy grows and the content market booms, consumers aren't happy just sitting back and letting brands drive. Instead, they're proactively shaping today's marketing narratives, writes TikTok's Shant Oknayan.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
How tech and brand support can help protect China’s stray animals
Despite the prevalence of digital campaigns to raise awareness about animal cruelty and suffering in the country, China still has a long way to go before it can move the needle on truly protecting its furry friends.
AI for ROI: Taking the first steps into a new era of digital experience
While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.
The future is silver: Why it's time we ushered in a post-ageism era in marketing
From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Generative AI won’t help LGBTQ+ representation
Authentic representation requires a human touch.
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How the 'humancore' trend on TikTok made me reimagine the role of AI
As the ‘humans being humans’ trend goes viral on TikTok, BBH's Kyle Duckitt explains how marketers can tap into the connection between humancore and AI.
Amid the flood of agency mergers, Ogilvy One is a raft
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
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Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.
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SXSW: Five days that make Black Mirror look like Bagpuss
Some mind-boggling presentations at South By Southwest left Joint’s Damon Collins, a regular attendee, feeling excited but also a little nervous.
Breaking barriers at Spikes Asia with neurodivergent talent
Merlee Jayme expresses gratitude to Spikes Asia for showcasing neurodivergent talent and hopes that the broader advertising community will be inspired to follow suit.
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Why plant-based proteins shouldn’t be marketed as ‘alternative’
Flying Fish Lab's Mario Braz de Matos has a few suggestions on how to make the plant-based protein industry more exciting for various demographics.
The privilege that comes with a traditional English name
We Are Social's Tom Bayliss, who was named Mohammed Khan until he was adopted, reveals the racism he's faced while working in adland but also the opportunities he has realised.
The habits of highly effective women
Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.
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