News
Brandtech Group raises $115 million in AI funding
Jean-Marc Antoni will retire into a part-time advisory role.
Discord rolls out rewarded, gamified ads called Sponsored Quests
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
Reckitt Benckiser puts Durex creative duties up for pitch in India
EXCLUSIVE: Havas has held the account since 2014.
Campaign reveals global Agency of the Year shortlist
APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
40 Under 40 2023: Psembi Kinstan, DDB Group
At just 20, Psembi Kinstan won a Cannes Lions. Now, as Group ECD of DDB Melbourne, he leads with boundless energy and big ideas, revolutionising the world of advertising
Discord rolls out ‘sponsored quests’ on its platform in an effort to increase revenue
Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.
Is KFC set to part with Ogilvy India?
EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.
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Brand marketing procurement teams unhappy with their KPIs: WFA study
TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.
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'Centre on people': Meta's monetisation lead on the rise of generative AI tools
Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.
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'Connecting all the dots': The rise of corporate affairs in-house and at agencies
It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.
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TBWA Hakuhodo names new CEO and president
Wataru Uchida takes over TBWA Hakuhodo from Akihiko Imai after his eight-year tenure.
40 Under 40 2023: Pamela Lee, KonsultaMD
From startup to possibly Globe Group’s next unicorn, Pamela Lee is the creative force behind KonsultaMD’s remarkable rise.
P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Move and win roundup: Week of April 1, 2024
BBN, PHD Malaysia, FCB Interface, IPG Mediabrands, Dentsu Indonesia, Mutant, Nissan, and more in our weekly collection of people moves and account news.
Google redefines ‘top ads’
Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
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Publicis stock price hits €100 for first time as valuation soars
Employees who are entitled to shares will benefit from jump in the stock price.
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Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
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