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Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.
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‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
Jean-Marc Antoni will retire into a part-time advisory role.
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
EXCLUSIVE: Havas has held the account since 2014.