Analysis
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
40 Under 40 2023: Psembi Kinstan, DDB Group
At just 20, Psembi Kinstan won a Cannes Lions. Now, as Group ECD of DDB Melbourne, he leads with boundless energy and big ideas, revolutionising the world of advertising
Will AI power a reboot of full-service agencies?
In a year where major agency groups are ramping up their AI efforts, the convergence of media and creative holds the key to dismantling silos.
Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands
A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
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'Connecting all the dots': The rise of corporate affairs in-house and at agencies
It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.
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Journalism is not a crime
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
Women to Watch Greater China 2024: Rachel Gao, Mindshare
A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.
40 Under 40 2023: Pamela Lee, KonsultaMD
From startup to possibly Globe Group’s next unicorn, Pamela Lee is the creative force behind KonsultaMD’s remarkable rise.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
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Creative Minds: Zosia Ella Kilpatrick's quest for happiness beneath the turquoise waves
An active surfer, a weekend gardener and a wellness enthusiast, the award-winning MullenLowe creative shares secrets to inner peace.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: OMD
OMD picked up its performance and had a strong 2023, consistently finishing in the top five of the media agency rankings table.
Agency Report Card 2023: PHD
With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.
Agency Report Card 2023: Publicis Creative
Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.
Agency Report Card 2023: RGA
Amid a leadership reshuffle and being heavily impacted by contractions in the tech sector, RGA has focused on strategic reinvention and diversification to stand out going forward.
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Agency Report Card 2023: UM
A stable year of growth with a bright spot in DEI and innovation, UM’s performance for 2023 was immensely laudable, but just shy of remarkable.
Agency Report Card 2023: VMLY&R
The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.
Agency Report Card 2023: Wieden+Kennedy
Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.
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