Nikita Mishra
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The CMO's MO: Zalora's Achint Setia on the nexus of ...
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
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Comms Declare blasts Shell’s ‘Olympic-level ...
Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.
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Pepsi unveils new logo and identity; colours 120 ...
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
Parsing the gap: Agencies grapple with pay ...
Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.
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The CMO's MO: From AI integration to environmental ...
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
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UM cuts jobs in Australia, veteran Andrew Murray ...
UM secures Chery's media mandate in Australia amid restructuring in its Sydney and Melbourne offices, including the departure of its national head of trading.
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