The Work: The latest from the world of commercial creativity
Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint
In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.
‘More than just clothes’: Vanish builds on autism awareness work
Havas London created the campaign, which coincides with the beginning of World Autism Acceptance Month.
Lee Cooper's new campaign celebrates persistence over perfection
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
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Volkswagen unveils device to avoid kangaroo collisions in Australia
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
Durex launches energy drink in Malaysia
In a parallel campaign, the condom brand has also sponsored an adults-only 'Come Run' nighttime road race for couples in Singapore, urging them to finish together.
Meowzer, the perfect pet for dog lovers
Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Stop The Party and VML release tool to fix gendered language
MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.
L’Oreal Thailand launches new 3D campaign with McCann Worldgroup
Tapping into the growing CGI-trend, the brand launched its UVD Invisible Serum campaign on a captivating billboard amongst Bangkok's busiest streets.
Alzheimer’s Society ad shows reality of slowly losing a parent to dementia
The spot was created by New Commercial Arts.
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Would you order a beer by emulating the sound of zooming cars?
To coincide with the Australian Grand Prix, Heineken has created a campaign that aims to make its beer synonymous with the sounds of the F1.
Ogilvy finds humour in a nation’s quirks for new AAMI spot
AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual.
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Samsung's new air conditioner campaign is grandma-approved
Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.
Warner Bros releases playable Roblox trailer for Godzilla x Kong
It's the first 2D trailer to transform into a playable game on the platform.
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Decathlon relaunches as a global sports brand with focus on 'Wonder'
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
Win or lose, McDonald's is the MVP of post-game grub
WATCH: McDonald's and DDB Sydney serve a star-powered campaign to keep football fever alive in Australia.
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Powerful 'Hear My Last Wish' campaign rethinks the organ donation process
Publicis Groupe Taiwan has introduced 'Hear My Last Wish,' a world first that enables prospective organ donors to convey their deepest wishes to loved ones at the moment it matters most.
McDonald’s investigates hamburger button’s origin
WATCH: A 20-minute mockumentary from the brand questions whether or not the three-lined website navigation button actually depicts a Big Mac.
Gatorade advocates for more play areas in urban spaces
From vacant parking lots to deserted streets, Gatorade and Leo Burnett are revolutionising urban environments into vibrant play zones in India.