Campaign India Team
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Lee Cooper's new campaign celebrates persistence ...
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
Marketers uncertain about ROI from martech tools: ...
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.
Brands capture the vibe and vibrancy of Holi to ...
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
Kohli, Dhoni and Ronaldo among India's favourite ...
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
Havas Media Network India forms strategic partnershi...
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
Ad:tech Forum 2024: Unpacking influencer marketing ...
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
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