Campaign India Team
Mar 17, 2024

Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape

Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

45 minutes ago

Wall Street Journal names new Asia editor

Deborah Ball replaces Andrew Dowell, who will now oversee the Middle East bureau after over seven years in Asia.

1 hour ago

Beyond the Great Wall: Navigating global expansion ...

Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG's Beijing managing director.

2 hours ago

Tasty Treat finds missing birthdays for Bangladeshis

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

5 hours ago

ROI Romance: why it’s time for CMOs and CFOs to ...

‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.