ai
Brandtech Group raises $115 million in AI funding
Jean-Marc Antoni will retire into a part-time advisory role.
Will AI power a reboot of full-service agencies?
In a year where major agency groups are ramping up their AI efforts, the convergence of media and creative holds the key to dismantling silos.
How to avoid shiny object syndrome
In the constant pursuit of the next newest thing, the industry often overlooks the real benefits of technology.
P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Google says AI has amplified fraud while helping it remove bad ads
Tech giants removed a significantly higher volume of policy-violating content in 2023 as generative AI tools were used to facilitate and combat fraud.
Adobe unveils AI content creator for ad campaigns
Adobe announces partnerships with Microsoft and IBM.
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