Jamie Rossouw
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Global new business spotlight: Publicis dominates ...
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Building brand reputation and fostering innovation ...
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and ...
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
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Global new-biz spotlight: Media activity bounces ...
Meanwhile, Ikea dominates creative.
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Disney’s diverse holiday campaign centres on new ...
Ad directed by Grammy winner Meji Alabi.
Global new-biz round-up: Pfizer picks Interpublic ...
US allocated lion’s share of business.
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