Bailey Calfee
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Pfizer moves creative from IPG to Publicis after ...
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
CreativeX study: Advertising continues to overlook ...
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
Will Bud Light’s celebrity-heavy Super Bowl ...
The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.
Dove’s Super Bowl LVIII campaign shows the effects ...
The brand teamed up with Kylie Kelce to premiere the spot.
Ben & Jerry’s board calls for a ‘permanent and ...
It is one of the most direct brand responses to the war since it began on October 7.
Jonathan Mildenhall appointed as Rocket Companies’ ...
He will remain chair at TwentyFirstCenturyBrand, his branding and marketing consultancy, as he starts his new position on January 8.
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