Analysis Opinions Media PR
Noel D'Souza
Jul 21, 2023

Are blue ticks on social media losing clout in the face of paid verifications?

Industry honchos weigh in on the impact of paid verification models by Meta and Twitter.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

1 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Move and win roundup: Week of March 25, 2024

2 Move and win roundup: Week of March 25, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Durex launches energy drink in Malaysia

4 Durex launches energy drink in Malaysia

Agency Report Cards 2023: We grade 31 APAC networks

5 Agency Report Cards 2023: We grade 31 APAC networks

Cadbury's Shah Rukh Khan ad is most-awarded effectiveness campaign in WARC rankings

6 Cadbury's Shah Rukh Khan ad is most-awarded effectiveness campaign in WARC rankings

AKQA and Grey merge operations in five markets in efficiency drive

7 AKQA and Grey merge operations in five markets in efficiency drive

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

8 Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

Wavemaker chiefs vow client-centricity while consolidating product

9 Wavemaker chiefs vow client-centricity while consolidating product

AI won’t take your job or business. The people who learn and apply AI will

10 AI won’t take your job or business. The people who learn and apply AI will

Related Articles

6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
Jul 6, 2023
Brandon Doerrer

6 things for marketers to know about Meta’s ...

Unravelling Threads: What Meta's Twitter rival means for comms pros
Jul 7, 2023
Ruth Lee

Unravelling Threads: What Meta's Twitter rival ...

Twitter reopens 'blue tick' verification process
May 24, 2021
Sara Nelson

Twitter reopens 'blue tick' verification process

Can Meta ever match the heights of its Facebook heyday?
Sep 13, 2023
Matthew Keegan

Can Meta ever match the heights of its Facebook heyday?

Just Published

ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
5 hours ago
Justine O'Neill

ROI Romance: why it’s time for CMOs and CFOs to ...

‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.

Brandtech Group raises $115 million in AI funding
The Information
15 hours ago
Lucy Shelley

Brandtech Group raises $115 million in AI funding

Jean-Marc Antoni will retire into a part-time advisory role.

Discord rolls out rewarded, gamified ads called Sponsored Quests
The Information
15 hours ago
Brandon Doerrer

Discord rolls out rewarded, gamified ads called ...

Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.

Reckitt Benckiser puts Durex creative duties up for pitch in India
15 hours ago
Preeti Hoon

Reckitt Benckiser puts Durex creative duties up for ...

EXCLUSIVE: Havas has held the account since 2014.