Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
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Deborah Ball replaces Andrew Dowell, who will now oversee the Middle East bureau after over seven years in Asia.
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG's Beijing managing director.
The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
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