Robert Sawatzky
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Wavemaker chiefs vow client-centricity while ...
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell ...
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Publicis Groupe acquires AKA Asia
The Singapore-based communications agency will work alongside MSL as part of the Groupe’s Influence practice.
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Why BBDO chief Andrew Robertson sees such value in ...
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
Helping Santa stay undetected from surveillance ...
INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.
Wesley ter Haar on the difference AI makes to ...
MediaMonks' bearded boy wonder celebrates the power of creative scale through AI while looking back at his company's humble roots inspired by the Wu-Tang Clan.
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