ramadan
Navigating the blurred lines of faith and consumerism during Ramadan
A Moonfolks whitepaper out of Indonesia looks at how brands navigate the festive spending surge while respecting mindful consumption during the Muslim holy month.
Reel in your audience: Optimising short-form video marketing for Ramadan 2024
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Heinz ABC extols the virtues of 'mom-made' meals in Indonesian Ramadan campaign
AD BRIEF: This film from Leo Burnett Indonesia supports a partnership with the Food Bank of Indonesia along with other FMCG and retail brands to distribute 125,000 meals for Sahur and Iftar.
Adland should offer real flexibility during Ramadan
Flexibility for employees who observe Ramadan goes beyond flexible working, according to campaign manager Yusuf Muhammad.
The Ramadan outlook for brands: Optimistic
TOP OF THE CHARTS: Consumers in Indonesia are ready to travel and spend during the Ramadan season after two years of restricted celebrations, according to a research report from M&C Saatchi Indonesia.
Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
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