Staff Reporters
Apr 12, 2023

LG updates global brand identity to appeal to Gen Z

REBRANDING EXERCISES: The South Korean consumer electronics giant has added a new colour, typeface and digital expressiveness to its brand collaterals.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

48 minutes ago

Wall Street Journal names new Asia editor

Deborah Ball replaces Andrew Dowell, who will now oversee the Middle East bureau after over seven years in Asia.

1 hour ago

Beyond the Great Wall: Navigating global expansion ...

Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG's Beijing managing director.

2 hours ago

Tasty Treat finds missing birthdays for Bangladeshis

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

5 hours ago

ROI Romance: why it’s time for CMOs and CFOs to ...

‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.